Our why
Paper worth keeping.
Formerly known as Rachel Ai Studio, Dear Della Kay is a watercolor studio specializing in luxury Wedding Stationery, meaningful details, and paper goods made to be kept. The name is a love letter to my grandmother, Della Kay, who never missed an occasion to send a card and taught me to appreciate the finer things through the way she carries herself (and our many shopping trips!). That same sentiment inspires everything I create: paper goods that connect us, filled with love, and meant to last.
the artist behind the brand
Meet Rachel
I’m a watercolor artist and stationery designer who never outgrew the joy of snail mail. My lifelong love of paper started early — as a child I collected notebooks and pens, saved every card from my grandmother or note from friends, and treasured every little keepsake that came my way. Today, I get to bring that same love of stationery and sentiment into my work, combining pretty paper with thoughtful details and hidden touches that make each piece feel uniquely special. My approach is whimsical yet classic, blending playful watercolor illustrations with timeless design so that every piece feels both joyful and enduring. Whether it’s a notecard for everyday correspondence or bespoke wedding stationery, my heart is in creating art that makes your story feel beautifully seen and celebrated.